Hi 👋 I’m Lee Jay…
A product designer, Illustrator & animator working with startups, finance & tech companies to help deliver great product experiences. Scroll to see what i’ve been working on.✨😋
Summary
As a new startup our top priority was to find product market fit as fast & as cheaply as possible. We believed finance needs more honesty & people deserve more control.
🗓 Year: 2020
🚀 Mission: To help people access the finance they need & make money management effortless, using automation & smart technology.
💆🏻♂️ Our focus: was to bring more transparency to the mortgage process by showing rates you can get before you apply and making it faster to complete.
🎯 Our first Goal: To on-board early users by creating an MVP web app that would allow a consumer to compare & complete a mortgage application using just their phone, pitched as a broker tool.
👨🏻💻 My Role: Strategy, Research, Art Direction, Branding, UX & UI Design, Prototyping.
🤜🏻💥🤛🏻 Team: CEO, Product Director, Project Manager, 3 Engineers, 2 Designers, Writer.
Results
🚀 Launched our first Alpha version Spring 2020
🕵🏻♂️ Shipped with the ability to search the whole mortgage market.
🗂 Upload and share documents within the app, no more emails or faxes.
Rebuilding Peoples Lives 💸
I joined Amigo back in 2014 as the Lead UX & UI Designer, part of the team building & launching their first mobile App.
Summary
Amigo loans is the # 1 Guarantor Loans provider in the UK, loans for people who can’t get a loan from a bank, but have a friend or family member that trust them. Their product helps people rebuild their financial lives, with loans that rebuild their credit scores.
🗓 Year: 2014
💆🏻♂️ The Focus: To launch their first consumer app, to help with their mission of making loans more simple, human, and honest.
🎯 My Goal: To help them design and ship their first iOS App.
👨🏻💻 My Role: Ui & UX Design, Strategy, Prototyping.
🤜🏻💥🤛🏻 Team: CEO, 2 Project Manager, 4 Engineers, 2 Designers.
A happy loan is a healthy loan.
We wanted users to be able to quickly see where they were with their loan repayments at anytime. The screen turns into a progress bar for that month, the more you pay, the more the loan comes down, until they hit their monthly repayment goal. Designed to encourage and reward overpayments.
Everything just 3 swipes away.
Flip between repayment activity, balance and number of repayments right from the home screen. 🤟🏻
Timeline view, helping keep track of your payments.
Making repayments accessible for everyone.
We wanted to give people as many options has possible to repay their loans. With single or multiple debit cards, and the ability to pay with cash at any of the PayPoint branches across the country with their own in app pay point barcode.
